You have the ultimate communication tool with your customers. Utilize it correctly, efficiently, and to its fullest potential.
Approximately 7 million people in Greece use social media, with Facebook, Instagram, and TikTok continuously gaining ground as the most popular platforms. What should you do? Show them what they are looking for at the right time, on the right platform.
Simple? Not at all. And because it’s not simple, you need a partner who knows what your customers need, where and how to present it to them, and how to evaluate your overall social media presence.
We connect with you, analyze your corporate identity, build the right profile, and create the ideal “persona” that will bring value to your business. We study the competition and design a strategy that covers everything from how you should present yourself on social media to the tone, “color,” and style you should use to address your audience.
The most important task is to assess the status of your social media accounts. This includes checking if the setup is correct, if all information is present, and if the connection between social media platforms is proper. Subsequently, we propose a posting strategy for each social media platform, the recommended tone, and actions to maximize the potential of each channel.
By measuring to-the-point KPIs such as E.R. (engagement rate), Watch Time, etc., we monitor the performance of our efforts. By identifying effective posts, we create efficient post ads, further boosting your presence. Continuous monitoring of the competition is, of course, essential to gain a comprehensive understanding of your accounts’ performance.
Our goal was clear from the start: meaningful content that speaks directly to our target audience, aiming for genuine interaction. By setting up pages and Business Manager from scratch, on the technical side, and continuously A/B testing times, days, and content types, we strived to find the optimal combinations based on the specific niche and the audience’s needs. Once again, we largely avoided generic hashtags in the vast majority of posts, instead creating branded ones.
Some Results:
Every business has its own needs regarding its social media presence. For example, some businesses do not perform well or do not need all social media channels, others do not need to post 5 times a week, and others want to focus more on post ads (sponsored posts) to achieve their goals or emphasize video creation. The depth of management also plays a significant role in pricing. That is, a business might want to assign all its social media tasks to an agency (also known as community management, i.e., managing comments and messages, customer management, etc.).
That's why the first thing we assess is the business's needs, what it truly requires, in order to create a cost that is to the point and fully reflects its needs.
Let's assume you've found some time in your daily routine and have some knowledge about social media. You can do some basic management (some posts, stories, videos from your phone, customer management, sponsored posts)... has the list grown quite a bit?
You need the help of an agency that will not only manage all of the above but will also be able to take your business's digital image a step further.
A trusted partner:
a. Is updated on what's happening in social media, as well as new trends.
b. Can monitor, analyze, and correct the strategy being followed.
c. Knows the effectiveness of management through reports.
d. Can more effectively manage your business's reputation and address problems (e.g., negative reviews, page restrictions, account closures, etc.)
As we have mentioned before, we are one of the agencies that believe in circular marketing. Efforts are made across all channels, we study the data and results, and we make decisions.
Thus, when a proper effort is made on social media, you should leverage it further. Consumers who interacted with your business on social media can become your customers with the right advertising strategy through social media ads and Google Ads.
This way, you build your customer base, and certainly all the effort made is not wasted.
The significant growth of social media has made their management a "necessary evil." But what do we mean by social media management?
It involves ways of expressing and communicating with the desired audience. You use images, text, and video to convey your message. You interact with them, trying to communicate your business's identity.
It's like the people who enter or whom you bring into your store, and you try with various actions to turn them into customers. Satisfied, repeat customers.
However, the digital world has its own rules and strategies. That's why you need a reliable partner who can not only manage your customers and your company's profile but also do so effectively across various social media platforms.
