The most frequent question, and rightly so. Obviously, don't expect to read a number. There are several factors that affect the cost of advertising on the Meta network.

First, let's mention that there are two costs. The first cost is the amount you want to spend monthly (also known as budget or spent). The second cost is the monthly fee of the agency that will manage the ads (also known as fee). Here, depending on the tasks and the complexity of the account, prices really vary. It can be in the form of a fixed monthly charge (fixed fee) or a percentage (here there is usually a base fee + % x your monthly spent).

Now, the factors affecting the overall total cost are:
a. The competition in your industry and how aggressively you want to enter.
b. The type of your account and the number of tasks required for ad creation, review, and optimization. For example, an e-commerce account requires a different volume of work than a local business.
c. The budget a business has available. Obviously, an account with a high four-digit or five-digit monthly budget requires different advertising management and monitoring than a smaller account.
d. The duration of cooperation. The agency's charge will be different if you agree to an annual contract compared to a 3-month or monthly collaboration.

These are some of the key points evaluated to determine the general monthly cost. Taking all the above into account, we adjust the pricing according to your business needs.

Also a very frequent question. The only sure answer is: don't expect miracles. Meta may have automated some parts of it, making it easier for a casual user, but it requires special attention, experience, and certainty in the actions you take. So an answer like "immediately" is, let's not call it misleading, but let's call it incorrect.

A new account needs a different amount of time to perform than an account that already has data and where we will focus on performance, until the desired results appear.

In the function of results' time, the budget factor also plays a significant role. With a large budget, results will certainly come faster. But will they be worth it?
So if you hear that you will see results in x amount of time, it would be good to ask yourself when these results will start to be profitable for you.

By creating stable advertising foundations depending on your account type, we gradually monitor its effectiveness, intervening where necessary, making the most of the data and tools Meta provides us.

Every month, you will receive a detailed report in your email which will include the cost of ads, the revenue from them, as well as important KPIs depending on your business type.

So, for example, if you have an e-commerce business, you will know metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and other important key points that will help you understand whether advertising on Facebook & Instagram is profitable for you or not. The same philosophy applies to different types of businesses, only there we measure slightly different KPIs, such as how many leads (e.g., emails) were generated or what the cost per lead is, etc.

We measure effectiveness every month and inform you about the progress of your ads. This way, you know how your money is being utilized and if your investment is yielding returns.

In a Meta era that has automated some tasks that were once a headache even for agencies, it's worth a try. That's the good part. However, the headache has shifted to creating optimal ads, optimization techniques (performance), and techniques for increasing results (scale). Thus, we moved from the targeting effort era to the creative effort era with targeting elements, as we must convey the appropriate, targeted message through the visual.

Considering all the above, plus the fact that you have a business to run, how much time do you have to deal with your ads on Facebook & Instagram? How much time do you have to learn to manage your account, make the right decisions, and bring effective results?

So, let's say you found the necessary time and started experimenting with visuals and strategies on the Meta network. Can you calculate how much money you've spent in man-hours just to learn the basics, and how much money you'll have to spend on experiments to start bringing results?

And more or less, you can achieve some results. Certainly easier now. But what about when it's time to scale, meaning to bring in more results, or time for performance, meaning to optimize those results by, for example, reducing costs?

Then you need a partner who can effectively manage all the above issues. With over 10 years of experience in the field, having worked with accounts ranging from very small to large, we can certainly provide the solution for effective advertising on Facebook & Instagram.

We are one of the agencies that believe you should advertise on all marketing channels. And through our campaigns, we observe the clear collaboration between channels. We encourage clients to distribute their budget across all channels, and we, through monitoring and optimization, adjust this budget based on the channel's effectiveness.

With monthly analysis, you know which channel performs, and we know what actions to take to strengthen this marketing cycle.

So, keep in mind that without testing, you cannot know what works and what doesn't, what helps you grow in the digital world and what doesn't. What we can say with certainty is that advertising must be holistic, aiming for the most effective customer experience.