Integrated strategy, tailored to your business needs. Results, Expertise, and Consistency will take you to the next level.
Whether you want to start now, or you are already advertising on Google Ads and are looking for the next step, our strategies are adapted to your needs. The right foundation, the right decisions, and continuous optimization will give you the results you are looking for.
We develop targeted campaigns that maximize the performance of every advertisement. We monitor data, adjust our strategies, and ensure that every click brings value to your business.
First, we need to be 100% sure that your Google Tag is correctly set up on your site, conversions have the correct format & setup, enhanced conversions are enabled, and your site’s cookies comply with the Google Consent Mode v2 standard.
Once we ensure that the site is Google Ads ready, we then check your existing account or create a new one, basing it on ads that we know will perform well soon. We create audiences, research searches relevant to your business, and create ads.
These may sound like unfamiliar words to you, but for us, they are everyday life. We monitor your account, optimize running campaigns, and if their performance is satisfactory, we create & experiment with new ones using Google Ads’ AI capabilities to achieve the best possible results.
One of the first accounts we took on and continue to manage to this day. Over the years, in addition to complying with Google’s “suggestions,” changes were made to the strategy and mindset with which we ran campaigns to achieve optimal results.
Some Results:
Correct setup of Adwords and Google Merchant accounts. Laying the foundation for profitable advertising, month by month we created more campaigns to maintain a “legit” ROAS and simultaneously increase orders by applying Performance techniques in Google Ads.
Some Results:
The most frequent question, and rightly so. And one of the "most searched queries" related to Google Ads. Obviously, don't expect to read a single number. There are several factors that influence the cost of advertising on Google Ads.
First, let's mention that there are two costs. The first cost is the amount you want to spend monthly (also known as budget or spent). The second cost is the monthly fee of the agency that will manage the ads (also known as fee). Here, depending on the tasks and the complexity of the account, prices truly vary. It can be in the form of a fixed monthly charge (fixed fee) or a percentage (here there is usually a base fee + % x your monthly spent).
Now, the factors that influence the overall total cost are:
a. The competition in your industry and how aggressively you want to enter.
b. The type of your account and the number of tasks required for ad creation, review, and optimization. For example, an e-commerce account requires a different volume of work than a local business.
c. The budget a business has available. Obviously, an account with a high four-digit or five-digit monthly budget requires different advertising management and monitoring than a smaller account.
d. The duration of the collaboration. The fee an agency charges will be different if you agree to an annual contract compared to a 3-month or monthly collaboration.
These are some of the key points evaluated to determine the overall monthly cost. Taking all the above into account, we adjust the pricing according to your business needs.
Also a very frequent question. The only sure answer is: don't expect miracles. Especially with Google Ads, which requires special attention, experience, and certainty in the actions you take. So an answer like "immediately" is, let's not call it misleading, but let's call it incorrect.
A new account needs a different amount of time to perform than an account that already has data and where we will focus on performance until the desired results appear.
The budget factor also plays a significant role in the timeline for results. With a large budget, results will certainly come faster. But will they be worth it?
So if you hear that you will see results in x amount of time, it would be good to ask yourself when these results will start to be profitable for you.
By creating stable advertising foundations tailored to your account type, we gradually monitor its effectiveness, intervening where necessary, and making the most of the data and tools that Google Ads provides us.
Every month, you will receive a report in your email that will detail the cost of the ads, the revenue from them, as well as important KPIs depending on your business type.
For example, if you have e-commerce, you will know metrics such as ROAS (return on ad spend), CPA (cost per acquisition), and other important key points that will help you understand whether Google Ads advertising is profitable for you or not. The same philosophy applies to different types of businesses, only there we measure slightly different KPIs, such as how many calls were made from the ad, how many leads (e.g., emails) were generated, what is the cost per call or per email, etc.
We measure effectiveness every month and inform you about the progress of your ads. This way, you know how your money is being utilized and if your investment is yielding results.
With a business to run, how much time do you have to deal with your Google Ads? How much time do you have to learn how to manage your account, make the right decisions, and achieve effective results?
So, let's say you found the necessary time and started experimenting with Google Ads. Can you calculate how much money you've spent in man-hours to learn the basics and how much money you'll have to spend on experiments to start getting results?
And more or less, you might get some results. But what about when it's time to scale, meaning to bring in more results, or when it's time for performance, meaning to optimize those results by, for example, reducing costs?
Then you need a partner who can effectively manage all the above issues. With over 10 years of experience in the field and having worked with accounts ranging from very small to large, we can certainly provide the solution for effective Google Ads advertising.
